Tier 2
Product & Commercial Development.
Work that goes beyond representation: the preparation, positioning and materials a product needs before serious buyers will take it seriously.
Scope
Defined projects, not open-ended retainers.
Typical engagements
- Product launch preparation
- Commercial strategy and channel positioning
- Sales materials and trade presentations
- Marketing materials and campaign assets
- Websites and digital presence
- Branding and packaging direction
- Market-entry assets and documentation
- Events, tastings and promotional activity
- Product development support
How every project is run
- Written scope agreed before work begins
- Separate pricing, quoted against the stage of the product
- Named owner and defined deliverables
- Milestones with dates and acceptance
- Approval gates before spend escalates
- Invoice and payment status visible in your portal
- A live project dashboard, not a status email
Note on pricing
Tier 2 is priced according to the stage of the product and the work genuinely required. It is never bundled into commission, and it never obliges you to take representation. Some clients use Tier 2 alone; others use it to become ready for Gate 1.